In a notable fusion of sports and horology, NHL superstar Sidney Crosby has acquired an ownership stake in the Swiss watchmaking company NORQAIN, collaborating with former teammate Mark Streit. This partnership underscores the deep bond between the two athletes and highlights their mutual passion for precision and excellence.

Founded in 2018, NORQAIN is an independent, family-owned Swiss watch company co-founded by Streit, a former NHL defenseman and captain of the New York Islanders. Streit, who played 12 seasons in the NHL and was part of the Pittsburgh Penguins' 2017 Stanley Cup-winning team alongside Crosby, has been instrumental in establishing NORQAIN's reputation in the luxury watch market. The company is also associated with Roman Josi, captain of the Nashville Predators, who serves as a brand ambassador.

Crosby's introduction to NORQAIN dates back to the 2019 NHL All-Star Game in San Jose, where the brand was an associate partner of the NHL Players' Association. Each participant, including Crosby, received a NORQAIN timepiece, sparking his interest in the brand. Reflecting on this, Crosby stated, "I have been wearing NORQAIN watches and following the brand since its first appearance at the All-Star Game in San Jose in 2019. The brand has been growing incredibly fast around the world since then, and I'm really excited to join and support its further development while teaming up with Mark again."

Streit expressed enthusiasm about reuniting with Crosby in this venture, noting, "Our time at the Penguins was incredibly rewarding – we developed a great understanding on the ice and a deep friendship off it." He emphasized that their shared values and commitment to excellence make this partnership a natural fit.

Ben Küffer, founder and CEO of NORQAIN, also welcomed Crosby to the team, highlighting the alignment between the athlete's qualities and the brand's ethos. "Sidney is a humble superstar and a fantastic role model," Küffer remarked. "We are proud to welcome him into the NORQAIN family. Ice hockey is in our blood. We love the passion, the excitement, and the physical challenge of the sport. This spirit aligns perfectly with our robust, high-performance sports watches."

NORQAIN's timepieces are renowned for their quality and craftsmanship, with prices ranging from $3,000 to $10,000 CAD. The brand's commitment to excellence and innovation has garnered a growing international following.

This collaboration between Crosby and NORQAIN not only signifies a strategic business move but also reflects the synergy between the precision required in professional sports and watchmaking. As Crosby continues his illustrious hockey career, this venture offers a glimpse into his interests and potential endeavors beyond the rink.