Our journey began in the 1930s when four brothers, driven by their passion for servicing and repairing a distinguished Swiss brand of mechanical timepieces for men, Herodia Watches, embarked on their venture.

While two of the brothers ventured to the English Bases armed with rudimentary watch tools and a modest workspace, the ensuing decades witnessed a remarkable evolution.

During the 1950s and 1960s, the brothers traversed Europe, forging partnerships with esteemed Swiss and German brands. Their admiration for the sophistication of timepieces blossomed into a distribution business, showcasing renowned labels like Universal Genève.

The 1970s and 1980s witnessed the second generation following in their parents' footsteps. They delved into various facets of the industry, from high-end watch repair for prestigious names like Audemars Piguet and Rolex, to establishing exclusive partnerships with the burgeoning Japanese watch industry, notably as authorized distributors of Citizen timepieces. Collaborations with the Far East enriched the company's offerings, reflecting the evolving landscape of timekeeping.

The 1990s and 2000s marked the emergence of new horizons, with the development of brands in both Switzerland and the Far East. Leveraging decades of collective experience, this expansion seamlessly integrated into the fabric of our enduring legacy.

Today, with over eight decades of expertise, we proudly unveil our online store, ushering in a new chapter while staying true to our heritage. We remain steadfast in our commitment to curating timeless brands and watches, each bearing a distinct narrative. Continuously expanding our roster of partners, we aspire to extend our unparalleled service to watch enthusiasts across North America. Our mission is to introduce discerning customers to brands that may have eluded their notice, making them accessible to audiences in Canada, the United States, and beyond.